90% ‘would recommend their solicitor to a friend’
Nine out of 10 people would recommend their solicitor to a friend, according to independent research commissioned by the Law Society.
Of 1,011 people questioned by research agency GfK NOP, 505 said they had a solicitor to whom they would go for advice on a legal matter. Of those, 90% said they would recommend their solicitor to a friend, while 9% said they would not and 1% said they did not know.
The research was conducted in June to coincide with the launch of the Law Society’s latest national advertising and PR campaign to promote solicitors to the public.
Law Society chief executive Desmond Hudson said: ‘These findings show that the brand of solicitor is not only strong but also invaluable as the battle for customers in the legal services market intensifies. The fact that nine out of 10 people would recommend their solicitor to a friend emphasises that consumers realise solicitors are the sensible choice to help with important legal issues at key points in their life.’
Law firm consultants said the result was positive, but urged lawyers not to be complacent.
Stephen Mayson, director of the Legal Services Policy Institute at the College of Law, said: ‘The results highlight the difference between clients who were asked to talk about their solicitor and people who are asked about lawyers in general. You tend to get a more positive outcome with the former.’
The research demonstrates that, once solicitors have won a client, they do get a high level of recommendation and referral, said Mayson. Read the full article here »
